Deviate the 2025 Word of the year
When I chose the word DEVIATE for 2025, it wasn’t a fleeting decision—it was a declaration. This isn’t just about straying from the beaten path; it’s about unapologetically carving out a life that aligns with my truest self. It’s about saying no to expectations that don’t serve me, breaking free from societal norms, and redefining what success and happiness mean on my terms.
For years, I’ve felt the weight of what’s “expected”—the safe choices, the acceptable paths, the societal benchmarks that tell us when we’ve “made it.” But deep down, I know those measures of success are not mine. *Deviate* is my commitment to step away from what’s prescribed and move toward what feels authentic and true. This word speaks to my courage, my creativity, and my willingness to rebel against the ordinary to create something extraordinary—not just in my business but in my life.
---
Deviating from societal expectations means creating a business—and a life—that prioritizes authenticity. Through my work, I guide my clients to rediscover their true selves, free from the pressure to fit into someone else’s mold. This year, I’ll embody this more deeply than ever by embracing my own transformation and showing others what’s possible when you let go of fear and live unapologetically. Deviating means *owning* who I am and inspiring others to do the same.
In a world that still struggles with open conversations about sexuality, choosing to embrace and celebrate sensuality is an act of rebellion—and an act of healing. For me, deviating means continuing to break taboos, encouraging others to explore and own their sexuality without shame. It’s about creating a space where raw sensuality is not only okay—it’s celebrated. This year, I’ll dive deeper into helping others shed their fears and lean into their desires, because that’s where true empowerment lives.
Society’s standards of beauty? Not interested. *Deviating* means rejecting harmful norms and embracing inclusivity in all its forms. My mission has always been to celebrate every body, every story, and every identity. In 2025, I’ll continue to break barriers by showing the world that beauty is not one-size-fits-all—and neither is confidence. I will lead by example, showing clients how to love and own their bodies, regardless of what anyone else thinks.
For me Deviating isn’t just a professional mantra—it’s deeply personal. This year, I am stepping further into my own truth, even when it’s uncomfortable or unfamiliar. I am rejecting the version of myself that people expect me to be and becoming the version that feels most alive, most real. It means:
- Saying no to opportunities that don’t align with my purpose—even if they look “successful” on paper.
- Prioritizing joy over productivity, and creativity over conformity.
- Defining success in my own terms: not by accolades or approval, but by how deeply connected I feel to my passion and my purpose.
- Embracing vulnerability and showing the world my real, messy, human self.
---
This year, I’m not just dreaming of a life that feels expansive, bold, and fully mine—I’m living it. Deviating is my permission slip to explore uncharted territory, to take risks, and to honor the voice inside me that whispers, “There’s more out there for you.”
It’s not about rebelling for the sake of rebelling—it’s about rebelling in the name of authenticity, joy, and freedom. In 2025, I’m not just breaking rules. I’m breaking chains, rewriting narratives, and stepping fully into my power.
This is the year I deviate. Not because it’s easy—but because it’s necessary. Because the life I see for myself is worth it.
